What feels like a lifetime ago, there was a young girl who graduated from Poly Prep Country Day School in Brooklyn convinced she knew exactly what she wanted to do with her life.
After years of playing competitive soccer, she was certain she would end up working in professional sports. Sports science, specifically. It made perfect sense. She loved the game, loved performance, loved understanding what made people excel. Nobody in her family had ever pursued a path remotely similar, but that didn't matter much to her. She packed her bags, moved across the country, and arrived at USC with a plan.
Naturally, life had other ideas.
The first crack in the plan appeared during the summer of 2021 when I moved to England to work for Blackpool F.C. On paper, it was everything I thought I wanted. I was working with professional athletes and learning from people who had dedicated their lives to the sport. The problem was that I found myself becoming more interested in the business surrounding the game than the game itself. That realization was equal parts exciting and terrifying.
For the first time in my life, I wasn't sure what came next. Like most crises in my life, I responded by becoming obsessed.
I started asking questions. How are companies built? Why do some products succeed while others fail? Why are some founders able to inspire movements while others struggle to gain traction? What actually makes people care?
That curiosity led me to Sigma Eta Pi, USC's entrepreneurship society and startup incubator. Joining felt a bit like applying to college all over again, but once I got in, everything changed. For the first time I found myself surrounded by people who were building things simply because they couldn't imagine not building them.
I was hooked.
The more I learned about startups, the more I fell in love with the process. Creating something from nothing felt like a superpower. My first venture won Demo Day. I became obsessed with product development, storytelling, growth, community building, and the strange magic that occurs when a good idea meets relentless execution.
More importantly, I realized I had inherited something from my family that I had somehow missed for years.Entrepreneurship. It had been there the entire time.
Over the next several years, I threw myself into USC and Los Angeles's startup ecosystem. I worked for early-stage companies, explored the world of venture capital, met founders who inspired me, and spent an unreasonable amount of time drinking coffee with people far smarter than myself.
I worked in psychedelic healthcare at Wondermed. I became President of Sigma Eta Pi, the very organization that had introduced me to startups in the first place. I joined Crescent Fund as Head of Platform, where I launched Moonshot, a newsletter highlighting startup activity throughout Southern California. I spent countless hours talking to founders, investors, operators, and builders, trying to understand where I fit into this wonderfully chaotic world.
For a while, I thought venture capital might be the answer. I loved meeting ambitious people. I loved hearing ideas before they existed. I loved identifying patterns and opportunities. But eventually I discovered something important about myself. I didn't just want to analyze companies. I wanted to build them.
That realization led me to Basic.Space, a curated marketplace that sat at the intersection of commerce, culture, fashion, and technology. There, I became increasingly fascinated by the relationship between products and identity—why people gravitate toward certain brands, communities, aesthetics, and experiences.
Around the same time, I began writing more seriously.
Writing became a way of making sense of everything I was learning. It helped me process ambition, relationships, creativity, failure, identity, and all the strange contradictions that come with growing up. What began as occasional reflections eventually turned into a growing archive of observations about people, products, culture, and life itself.
Then came Tesla.
What began as an internship eventually evolved into a full-time role, and it has become one of the most formative chapters of my career so far. At Tesla, I've had the opportunity to work across product strategy, innovation, retail experiences, e-commerce, and consumer products while collaborating with incredibly talented designers, engineers, operators, marketers, and leaders.
More than anything, Tesla confirmed something I had been circling for years: I am happiest when I'm building. Not necessarily just companies. Not necessarily just products. Just building. Building ideas. Building communities. Building stories. Building experiences. Building momentum.
And while my interests have evolved countless times—from soccer to startups, venture capital to product strategy, writing to design—the thread connecting all of them has remained surprisingly consistent.
I am endlessly curious about: why people care. Why certain products become beloved. Why some brands feel like movements. Why some spaces make us feel something. Why certain ideas spread. Why people connect.
I suspect I'll spend the rest of my life trying to answer those questions. Along the way, I've collected a handful of beliefs that continue to guide me:
Ask.
If you want something, ask for it. An opportunity, advice, an introduction, clarity—whatever it is. Most people spend their lives waiting for permission that nobody was ever going to grant them.
Every interaction matters.
Treat every person as though they could change your life, because they can. The next friend, mentor, collaborator, business partner, or soulmate may arrive through an interaction that seems insignificant in the moment.
Get in rooms that intimidate you.
Growth rarely happens where you're comfortable. If you're consistently the smartest person in the room, you're probably sitting in the wrong room.
Operate from "of course."
Not arrogance. Confidence. Walk into challenges assuming success is possible. Your performance changes when you believe you're capable of more than you currently know.
Know thyself. Love thyself.
Self-awareness is a superpower. Honest introspection is one of the highest forms of self-respect. The better you know yourself, the more intentionally you can build your life.
Today I'm based in Los Angeles.
I spend my time building products, writing, collecting ideas, discussing philosophy with friends, studying great brands, obsessing over consumer behavior, and trying to understand why certain things resonate so deeply with people.
Long term, I'd love to build companies, support exceptional founders, and contribute to products, ideas, and experiences that leave the world a little more interesting than I found it.
Until then, I'm following my curiosity. It has served me pretty well so far. If any ounce of this resonates, you have an idea you wish to mull over, or just wanna chat, you know where to find me! Just reach out. ;)
Story time…
